About Us

Welcome to Astute Supplier – a London-based, family-run fragrance shop bringing luxury scents at prices you’ll love.

It all started at home after a trip to Dubai, where we fell in love with rich, unforgettable perfumes. We knew these scents deserved to be shared — and made affordable for everyone.

Our fragrances are high quality, long-lasting , and inspired by luxury – without the designer price tag. We’re a team of young, passionate people offering amazing value, great service, and even custom scent design upon request.

And this is just the beginning.

Astute Supplier is growing into a full lifestyle brand — but no matter what we sell, we’ll always stay true to our roots: quality, affordability and style.

Thanks for being part of the journey.